The API economy and its impact on eCommerce

Agencies who have lived through the evolution of the digital age are well aware that businesses have experienced a generational shift in technology. The rise of software as a service (SaaS), cloud, mobile, big data, the Internet of Things (IoT), social media, and other technologies have disrupted industries and changed customers’ expectations. In our always-on, buy anything anywhere world, customers demand that their shopping experiences are to be personalised, dynamic, and convenient.

Speed is one of the most important factors for determining an agency’s success. It’s crucial for updating technologies and processes, bringing new product offerings to your clients, expanding into new markets, and establishing strategic partnerships faster than the competition. However, as new technologies, digital features, and customer expectations converge, speed is proving to be a challenge.

So, how can agencies capitalise on this need for speed?

The answer for many —especially those competing for eCommerce dominance in their industries—lies in the API economy.

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